Sept 16, 2025 | Madison WI
Being
Social
Be Engaging. Be Inspiring. Be Empowered.
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WHY ATTEND
Why join us at
Being Social?
This is the only industry event for automotive dealers dedicated to improving all aspects of their Social Media and beyond. Whether you’re a beginner or professional content creator, GM or salesperson, there’s something for everyone to learn at this show, and yes, that even includes our Service Teams. New to this year’s event, a fun and much needed focus on Fixed Ops Social Media and Marketing as a whole. This event is highly interactive and has limited spots to foster engagement among all participants. Plus we’ll be giving away a bunch of Content Creator gear throughout the show as only Wisconsin knows how: with a raffle.
Bonus for Being Social 2025; directly following the event we will be having a private dinner overlooking the capital for all who attend to chat with your peers or presenters and learn even more! Do not miss your chance to cultivate the one skill dealers still struggle with; Social Media from A-Z.
Being social 2025
Agenda
Tuesday, September 16th • Madison, Wisconsin
2025 Registration is open!
$249
All Sessions, Lunch, Cocktails and Dinner
A Dealer Focused Event
- 9:30 am – Doors Open
- 10:00 am – Hello and expectations
- 10:15 am – John Resurrecion: What Happens After You Hit the Red Button
- 11:00 am – Dealer Spotlight with Laura Fleischer from Rohrman Autogroup
- 11:40 pm – Joe Chambers, Roger Gutierrez, and Special Guest Katie Beirwoski: Service Drive Live Takeover
- 12:30 pm – Lunch
- 1:30 pm – AI Exclusive Panel with Dave Foy and David Rozek: What the F@# Do We Do with These Agents?
- 2:30 pm – Ryan Osten: How to Sell and Service More EV’s
- 3:15 pm – Jeff Hunter: ABCC: Always Be Creating Content
- 4:20 – Ask the Experts
- 5:00 – Show Recap and Thank You
Cocktail Hour starts at 6pm and Dinner at 7pm At Coopers Tavern on the square
this years
Event Speakers
CEO, Car Biz Done Better
Jeff Hunter
Head, Car Biz Social
John Resurreccion
Account Executive, MXS
Laura Fleischer
Leader in Automotive
Marketing & Digital Innovation
Roger Gutierrez
Director of Fixed Operations with the Biggers Auto group
Joe Chambers
Fixed Operations Director, Elgin Toyota, Bob Loquercio Auto Group
Kate Beirowski
Director of Sales
Repair OnDemand
David Rozek
Marketing Director and Managing Editor – Car Talk Weekly
Ryan Osten
CEO/Co-Founder – Lyteflo
Jeff Hunter
Head, Car Biz Social
Jeff is a seasoned automotive social media expert, leveraging his deep understanding of the industry to drive engagement and growth for automotive dealerships through impactful content strategies and community management. With a keen eye for trends and a passion for all things automotive, he combines his expertise in digital marketing with his love for cars to create compelling online experiences that fuel brand loyalty and accelerate business success.
Laura Fleischer
Leader in Automotive Marketing & Digital Innovation
With a lifelong passion for the automotive industry, Laura Fleischer has built a distinguished career at the intersection of digital marketing, brand identity, and dealership operations. Having worked in every department within a dealership, she possesses a deep understanding of the business that fuels her innovative approach to automotive marketing.
In her current role as the President of Orange Media Group, a full-service marketing, communications and digital advertising agency with expertise in emerging digital media platforms, Laura serves as an extension of the Rohrman Automotive Group team, leading the family-owned auto group’s digital marketing, branding, event planning and execution, first party data and social media strategies. Along with her team, Laura is responsible for leading the development of Rohrman Automotive’s custom Customer Data Platform and first party data marketing automation initiative, along with corporate branding, including the planning and execution of the grand opening celebration of Schaumburg Honda – the world’s largest Honda dealership – in 2024.
While Orange Media Group has been the agency of record for Rohrman Automotive for nearly three decades, Laura transitioned to the team in 2012 and has since led the auto group to build an industry renowned social media and digital presence. Prior to her career at Orange Media Group, Laura served as the former Director of E-Commerce at Rohrman Automotive for 3 years.
Her expertise in video production, social media marketing, and data-driven advertising has earned her numerous accolades, including 12 Telly Awards for Video Production, 2 VEGA Awards, and 4 MUSE Awards for excellence in digital marketing execution. Beyond her achievements in media and marketing, Laura is a founding member of the Automotive Standards Council, a specialized network of automotive dealers, vendors and manufacturers dedicated to helping shape industry best practices. As a graduate of NADA Academy, she brings a wealth of knowledge and leadership to the automotive space,
continuously pushing the boundaries of digital engagement and brand storytelling. Today, Laura is recognized as a thought leader in automotive marketing, frequently sharing insights on the evolving landscape of digital retailing, customer engagement, and social media strategy.
When not at work, Laura enjoys traveling and spending time on the lake with her husband and their 4 young children. You are most likely to find her cheering on a kids sporting event with a caffeinated beverage in one hand and a toddler in the other.
John Resurreccion
Account Executive, MXS
Picture passionate, gritty, and a little bit of crazy, you have #sellingcarslikecandybars, John Resurreccion. With over two decades of constantly shaking up the automotive industry, no one can question John’s love of the car business.
His automotive journey started over 21 years ago when John decided to taste what the car business was cooking. Fast forward 16 years, and he was dominating the dealership scene, mastering the art of sales and management like it was second nature.
But John wasn’t content, he didn’t just want to impact one dealership, he wanted to impact a whole automotive industry, by leveraging his profound understanding of the industry and pioneering his tagline – #sellingcarslikecandybars. He wanted to rewrite the whole playbook. This wasn’t just about moving metal; it was about revolutionizing how dealerships operate, using video content to pump up the sales team and get customers hyped like never before.
John’s mission was crystal clear: shake things up, get people out of their comfort zones, embrace the power of video through training, tweaking sales processes, and have dealers and salespeople connect with customers in a whole new way.
Fast forward a few years, and John’s commitment to innovation led him to Team MXS as an Account Executive and Video Production Director. Diving headfirst into the digital jungle, gathering as much knowledge as he can, from digital marketing, SEO, website management, branding, social media marketing, and more, John’s expertise has allowed him to push boundaries and set the bar to new heights for multiple auto groups and dealerships of all sizes.
So let’s start #sellingcarslikecandybars, PUSH that RED BUTTON and let the GOOD TIMES ROLL!
Kate Beirowski
Director of Sales
Repair OnDemand
Kate Beirowski holds a Bachelor’s degree in Business and a Master’s degree in Organization Change Leadership. She has eight years of experience in the automotive industry, focusing on fixed operations and sales leadership.
As a sales leader, Kate has effectively managed both inside and outside sales teams and has been a keynote speaker at industry events. She is an active member of Women in Automotive, dedicated to promoting women’s roles in the industry.
Outside of her professional life, Kate is a mom of two and wife who enjoys traveling and supporting her children’s sports activities.
Joe Chambers
Fixed Operations Director,
Elgin Toyota,
Bob Loquercio Auto Group
Joe Chambers is a seasoned automotive professional with over 35 years of experience in fixed operations. Currently serving as the Fixed Operations Director at Elgin Toyota in Streamwood, Illinois, Throughout his career, he has progressed from roles such as porter to managing large-scale projects and multiple rooftops, demonstrating his dedication and expertise in the field.
Beyond his role at Elgin Toyota, Joe is the founder and host of “Service Drive Live,” a popular fixed operations show and community focused on the automotive service industry. It’s designed to be an authentic and engaging space where professionals can learn, grow, and connect with others facing similar challenges in the modern dealership environment. A devoted husband and father of four, Joe is also an aspiring author, continually seeking to share his knowledge and experiences with others in the industry.
Roger Gutierrez
Director of Fixed Operations with the Biggers Auto group
Roger Gutierrez is a Director of Fixed Operations with over 25 years in the automotive industry. Starting as a technician after graduating from Universal Technical Institute, he worked his way up through the ranks, gaining deep expertise in service, parts, and operational efficiency.
Roger is passionate about developing high-performing teams, increasing profitability, and enhancing customer satisfaction. He also partners with local high schools, trade schools, and community colleges to mentor and train future technicians, ensuring a strong pipeline of talent in the industry.
Ryan Osten
CEO/Co-Founder – Lyteflo, Adtaxi
Ryan is the Co-Founder and CEO of Lyteflo, an EV Revenue Platform that helps dealerships sell EVs faster. Previously, he co-founded Gubagoo, where he served as COO, growing it into a leading provider of messaging and digital retail solutions for over 6,000 dealerships before its successful acquisition by Reynolds and Reynolds.
Dave Foy
Founder Fixed Ops Mastermind
Ryan is the Co-Founder and CEO of Lyteflo, an EV Revenue Platform that helps dealerships sell EVs faster. Previously, he co-founded Gubagoo, where he served as COO, growing it into a leading provider of messaging and digital retail solutions for over 6,000 dealerships before its successful acquisition by Reynolds and Reynolds.
David Rozek
Marketing Director and Managing Editor – Car Talk Weekly
With over 30 years in the automotive industry, I serve as Marketing Director and Managing Editor at Car Talk Weekly, driving innovation in sales, service, and digital marketing. My expertise spans all dealership operations, from inventory management to content branding and AI-driven customer engagement. I’m passionate about leveraging technology to elevate the car buying experience and foster lasting relationships in our industry.
FAQ
I need social advertising solutions now, as an attendee, can I reach out to a presenter?
You can reach out to a presenter by using this Contact Form
What is your cancellation policy?
100% refund 30 days before the event. If under 30 days before the event please contact us at [email protected]
I have more questions about Being Social. How can I contact the event team?
For registration and other attendee questions, email [email protected]
Can I get a hotel discount?
Being Social has a hotel room block dedicated to event attendees. There is a limited set of discounted hotel rooms. Book your hotel stay using the Being Social hotel page here, or call 800-356-8293 and mention “Being Social”.
I would like an upgraded hotel room such as a suite, or other requirements. Whom do I contact for unique sleeping room requests?
Instead of making your reservation from our booking site, you can call 800-356-8293 and ask to speak to Reservations.
Our Sponsors
Who Helps Us
Being Social 2025
Venue
The Madison Concourse Hotel
1 W Dayton St
Madison, WI 53703
Historic Madison hotel overlooking the capital square surrounded by restaurants, the arts and more. Located just 5 miles from Dane County Regional Airport.
The Coopers Tavern
20 W Mifflin Street Madison, WI 53703
Upscale Irish tavern serving pub grub & international beer & wine in a warm, contemporary venue.