Sept 24, 2024 | Madison WI
Being
Social
Be Engaging. Be Inspiring. Be Empowered.
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WHY ATTEND
Why join us at
Being Social?
This is the only industry event for automotive dealers dedicated to improving all aspects of their Social Media savvy. Whether you’re a beginner or professional content creator, GM or salesperson, there’s something for everyone to learn at this show. Not to mention this event is notably interactive and with limited availability to encourage engagement with all involved. Plus we’ll be giving away a bunch of Content Creator gear throughout the show as only Wisconsin knows how: with a raffle.
Bonus for Being Social 2024; directly following the event we will be having a private dinner overlooking the capital for all who attend to chat with your peers or presenters and learn even more! Do not miss your chance to cultivate the one skill dealers still struggle with; Social Media from A-Z.
Being social 2024
Agenda
Tuesday, September 24th • Madison, Wisconsin
2024 Registration is open!
$199
All Sessions, Lunch, Cocktails and Dinner
A Dealer Focused Event
- 10:00 am – Doors Open
- 10:30 am – Hello and expectations
- 10:45 am – John Resurrecion: All You Need To Do Is Hit That Red Button
- 11:30 am – Gregory Ashe: TBD
- 12:15 pm – Adtaxi: The Tik Tok Ad Revolution
- 1:00 pm – Lunch
- 2:15 pm – Dealer OMG – Dave and Sheila: Taking Your Paid Social Spend to the Next Level.
- 3:15 pm – Jeff Hunter and Jason Fox: No More Excuses for Not Creating Content
- 4:15-5:00 pm – Ask the Presenters Anything – Show Recap and Thank You
Cocktail Hour starts at 6pm and Dinner at 7pm At Coopers Tavern on the square
this years
Event Speakers
David Lemmon
Director of Client Success,
Dealer OMG
CEO, Car Biz Done Better
Jeff Hunter
Head, Car Biz Social
John Resurreccion
Account Executive, MXS
Jason L. Fox
eCommerce, Brand Manager
Lockhart Cadillac
Gregory Ashe
Founder and President at M1 Data & Analytics
Joe Wilke
Director Digital Sales, Adtaxi
Jim Job
Sr. Director, Strategic Accounts & Sales, Adtaxi
Thad Clabaugh
Senior Account Executive & Digital Marketing Expert, Adtaxi
David Lemmon
Director of Client Success, Dealer OMG
David “Dave” Lemmon, Director of Client Success at Dealer OMG, is an automotive industry veteran who has worked closely with brands like Autosweet and Revolve Digital. Dave has held over 20 years in the automotive industry, from large dealers groups to dealers association meetings.
Sean Welsh
CEO, Car Biz Done Better
Sean Welsh is the CEO and Co-founder of Car Biz Done Better, a vendor agnostic, dealership advocate whose sole purpose is to work with dealers to understand their digital marketing while avoiding waste and overspending. After 20+ years working retail, with an OEM and as an independent digital consultant, Sean is uniquely qualified to act as a digital resource, advocate and partner for his clients. Sean’s goal is to provide his clients with the confidence to make informed decisions about their digital marketing in this world of digital uncertainty and big data.
Jeff Hunter
Head, Car Biz Social
Jeff is a seasoned automotive social media expert, leveraging his deep understanding of the industry to drive engagement and growth for automotive dealerships through impactful content strategies and community management. With a keen eye for trends and a passion for all things automotive, he combines his expertise in digital marketing with his love for cars to create compelling online experiences that fuel brand loyalty and accelerate business success.
Sheila Pogue
Senior Dealer Consultant, Dealer OMG
Sheila Pogue started at a dealership parts counter and worked her way up to Director of Operations over eight years in the industry. Today, she uses her intimate knowledge of operations management, sales and digital marketing to advise dealers across the country.
John Resurreccion
Account Executive, MXS
Picture passionate, gritty, and a little bit of crazy, you have #sellingcarslikecandybars, John Resurreccion. With over two decades of constantly shaking up the automotive industry, no one can question John’s love of the car business.
His automotive journey started over 21 years ago when John decided to taste what the car business was cooking. Fast forward 16 years, and he was dominating the dealership scene, mastering the art of sales and management like it was second nature.
But John wasn’t content, he didn’t just want to impact one dealership, he wanted to impact a whole automotive industry, by leveraging his profound understanding of the industry and pioneering his tagline – #sellingcarslikecandybars. He wanted to rewrite the whole playbook. This wasn’t just about moving metal; it was about revolutionizing how dealerships operate, using video content to pump up the sales team and get customers hyped like never before.
John’s mission was crystal clear: shake things up, get people out of their comfort zones, embrace the power of video through training, tweaking sales processes, and have dealers and salespeople connect with customers in a whole new way.
Fast forward a few years, and John’s commitment to innovation led him to Team MXS as an Account Executive and Video Production Director. Diving headfirst into the digital jungle, gathering as much knowledge as he can, from digital marketing, SEO, website management, branding, social media marketing, and more, John’s expertise has allowed him to push boundaries and set the bar to new heights for multiple auto groups and dealerships of all sizes.
So let’s start #sellingcarslikecandybars, PUSH that RED BUTTON and let the GOOD TIMES ROLL!
Jason L. Fox
eCommerce & Brand Manager, Lockhart Cadillac
Jason Fox is the Brand Manager at Lockhart Cadillac, where he oversees all aspects of brand development and marketing strategies. With a passion for luxury automobiles, racing and a keen eye for market trends, Jason has played a pivotal role in enhancing Lockhart’s reputation as a premier destination for Cadillac enthusiasts. With years of experience in the automotive industry, Jason brings a unique blend of creativity and strategic thinking to his role, driving innovation and growth for the brand.
Gregory Ashe
Founder and President at M1 Data & Analytics
Inventor of website visitor de-anonymization product SmartPiXL and creator of his newest product, Traffic Alert. Greg founded M1 Data; Analytics in 2007, an industry leader in data & direct marketing strategies using proprietary technology enabling client’s exact data requirements and ensure a high standard of validity. As a seasoned professional in the big data space, Greg has helped growth stage and fortune 100 companies drive revenue and increase profitability. Greg’s specialty is helping organizations not only collect and make sense of data, but how to make it actionable as well. Fun fact; Greg is also a former World Champion Drag Racer.
Thad Clabaugh
Senior Account Executive & Digital Marketing Expert, Adtaxi
With over 13 years of experience in the dynamic realm of digital marketing, Thad Clabaugh brings a wealth of expertise and insight to the table. His journey began with Yellow Book, where he honed his skills and laid the groundwork for a career defined by innovation and results-driven strategies.
Throughout his tenure, Thad has cultivated a deep understanding of Google Ads and performance marketing, leveraging these tools to propel businesses to new heights of success. From managing the digital department at KELOLAND News to his nearly decade-long tenure at Adtaxi, Thad has consistently delivered impactful solutions tailored to the unique needs of his clients.
Thad’s areas of specialization span across diverse industries, including Auto, Retail, and Higher Education. His keen understanding of market dynamics and consumer behavior has enabled him to drive tangible results and foster lasting partnerships with clients.
Beyond the digital, Thad is an avid outdoorsman who enjoys hunting, fishing, and camping. Also, a devoted fan of Iowa Hawkeye and Green Bay Packer football. When he’s not strategizing campaigns or cheering on his favorite teams, you can find Thad embracing the challenge of CrossFit or spending time with his wife and three children.
Joe Wilke
Director Digital Sales, Adtaxi
Joe Wilke is an established automotive digital media expert with 10 years of experience in the industry with 8 of those years at Adtaxi. Joe started his automotive journey as a leasing consultant for Nissan in Jacksonville, FL. Later finding that his skills were best suited on the marketing side of the automotive business. Joe is a passionate individual who believes authenticity and charisma is what separates people from the pack. With a dealer first approach to marketing strategies, social media platforms have made Joe a unique contributor to both strategy and execution to social builds, as well as a long term asset to what it means to be social.
Outside of work Joe enjoys spending time with his twin sons Bennie & Porter doing outdoor activities. Whether it’s snowboarding in the winter, surfing in the warmer months and mountain biking or fishing, you can always find him in the great outdoors looking for his next adventure.
Jim Job
Sr. Director, Strategic Accounts & Sales, Adtaxi
Jim Job has been providing marketing expertise to SMBs for over 30 years, beginning with Directional Advertising platforms and adopting digital in the early 2000s. He has been 100% digital since 2008 with experience across a broad array of industries. As a sr. sales director for Adtaxi, Jim focuses on the consumer buying journey for specific companies and looks to align marketing efforts to provide consumers with relevant information whenever they are looking, however they are looking, and on whatever device they are using.
FAQ
I need social advertising solutions now, as an attendee, can I reach out to a presenter?
You can reach out to a presenter by using this contact form and selecting “Speaker information”. This form is sent to the primary presenters.
What are future dates for Being Social?
We are planning it now.
What is your cancellation policy?
100% refund 30 days before the event. If under 30 days before the event, please contact us at info@beingsocialauto.com
I have more questions about Being Social. How can I contact the event team?
For registration and other attendee questions, email info@beingsocialauto.com
If you’ve already registered and have questions about your registration, use this contact form and select “Attendee information”.
Can I get a hotel discount?
Being Social has a hotel room block dedicated to event attendees. There is a limited set of discounted hotel rooms. Book your hotel stay using the Being Social hotel page here, or call 844-306-6400 and mention “Being Social”.
I would like an upgraded hotel room such as a suite, or other requirements. Whom do I contact for unique sleeping room requests?
Instead of making your reservation from our booking site, you can call 800-356-8293 and ask to speak to Reservations.
Our Sponsors
Who Helps Us
Being Social 2024
Venue
The Madison Concourse Hotel
1 W Dayton St
Madison, WI 53703
Historic Madison hotel overlooking the capital square surrounded by restaurants, the arts and more. Located just 5 miles from Dane County Regional Airport.
The Coopers Tavern
20 W Mifflin Street Madison, WI 53703
Upscale Irish tavern serving pub grub & international beer & wine in a warm, contemporary venue.